News

Marketing for sustainable food consumption - International Publication by IISD - TMU in Journal of Strategic Marketing (SSCI, IF 3.7)
Marketing for sustainable food consumption - International Publication by IISD - TMU in Journal of Strategic Marketing (SSCI, IF 3.7) IISD - TMU is proud to introduce the latest international publication entitled Marketing for sustainable food consumption. The paper is authored by Ninh Nguyen, published in the prestigious international journal Journal of Strategic Marketing, by Taylor & Francis Group (Routledge). 26/07/2026
Social media interaction and purchase intention for foreign brands: The role of cross-cultural experience and preference for foreign brands – An international publication by the CSTRAD in Acta Psychologica (SSCI IF 2.7, Scopus Q1).
Social media interaction and purchase intention for foreign brands: The role of cross-cultural experience and preference for foreign brands – An international publication by the CSTRAD in Acta Psychologica (SSCI IF 2.7, Scopus Q1). CSTRAD (TMU) is pleased to present its latest international publication entitled: "Social networking sites engagement and purchase intention toward foreign brands: The mediating roles of multicultural experience and foreign brand love". The article, written by Ninh Nguyen (Researcher at CSTRAD) and colleagues, was published in the prestigious international journal Acta Psychologica (SSCI IF 2.7, Scopus Q1) by Elsevier. 19/05/2026
Hand-me-downs and Sustainable Choices: A Circular Economy Necessity – International Publication by CSTRAD in the Journal of Fashion Marketing and Management (SSCI IF 3.3, Scopus Q1)
Hand-me-downs and Sustainable Choices: A Circular Economy Necessity – International Publication by CSTRAD in the Journal of Fashion Marketing and Management (SSCI IF 3.3, Scopus Q1) TTNC&PTKHCN (TMU) is pleased to introduce our latest international publication titled: "Hand-me-downs and sustainable choices: a circular economy necessity". The research was conducted by a group of authors: Clare D'Souza, Vanessa Apaolaza, Patrick Hartmann, Dung Trung Nguyen, and Ninh Nguyen, and published in the prestigious international Journal of Fashion Marketing and Management, under Emerald Publishing Limited. 05/05/2026
Unlocking logistics efficiency in transitional economies: The impact of economic, social and institutional factors on provincial logistics costs in Vietnam – CSTRAD's Publication in Economic Change and Restructuring (SSCI, IF 4.3)
Unlocking logistics efficiency in transitional economies: The impact of economic, social and institutional factors on provincial logistics costs in Vietnam – CSTRAD's Publication in Economic Change and Restructuring (SSCI, IF 4.3) The Center for Science and Technology Research and Development (CSTRAD), Thuongmai University, is proud to introduce a new international publication titled "Unlocking logistics efficiency in transitional economies: the impact of economic, social and institutional factors on provincial logistics costs in Vietnam". The paper was authored by Hoang Nguyen, Tu Thanh Phan, and Do Thi Binh from Thuongmai University , and recently published in the prestigious international journal Economic Change and Restructuring. Notably, this research is funded by the Vietnam National Foundation for Science and Technology Development (NAFOSTED) under grant number 502.02-2023.30. 17/03/2026
[Official Publication] Macro-Level Conditions of National Entrepreneurship: A Comparative Empirical Analysis – CSTRAD
[Official Publication] Macro-Level Conditions of National Entrepreneurship: A Comparative Empirical Analysis – CSTRAD The Center for Science and Technology Research and Development (CSTRAD), Thuongmai University, proudly introduces a new international research paper titled "Macro-Level Conditions of National Entrepreneurship: A Comparative Empirical Analysis Between Least-Developed, Developing, and Developed Countries". 06/03/2026